With a projected U.S. bamboo shoot demand of over 160 million lbs. annually among Asian Americans, the size of the prize is significant. While 60 million pounds of bamboo shoots are currently being imported into the United States, there is an estimated 100+ million lbs. ($250 million in wholesale value) of demand not being met due to a short supply of bamboo shoots, particularly fresh.
This is illustrated below through 2020. It is expected that the next decade will provide a broader opportunity to impact the health-conscious US American diet, potentially adding another 100+ million lbs. of demand, providing a total longer-term opportunity of 200+ million lbs. with a wholesale value of $500 million.
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